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MARKETING SS1 FIRST TERM

last update on: 07/30/2025
  1. Introduction to marketing 

  • meaning of marketing

    2. Introduction to marketing continued 

  • marketing terms
  • needs, wants, demands,
  • Products, exchange 

  • transactions Markets and marketing management.

    3. Introduction to marketing continues 

  • functions of marketing system
  • maximize consumption
  • maximize consumer satisfaction
  • maximize choice
  • maximize life quality 

  • maximize profit

    4. Introduction to marketing continued 

  • History of marketing in Nigeria
  • colonial age 100AD to 1860
  • colonial era 1860-1960. 

  • post independence Age 1960 to date

    5. Marketing concepts 

  • Concepts under which organization conduct marketing activities.
  • The production concept
  • The product concept 

  • The selling concept

    6. Marketing Concepts Continues

  • Concepts under which organization conduct marketing activities.
  • The societal marketing concept
  • The consumer orientation
  • Integrated organizational efforts

  • Profit orientation

    7. Market Segmentation

  • Meaning
  • Basic of segmentation
  • Geographical
  • Social-economic
  • Psychographic
  • Behavior

  •  Characteristics

    8. Classification of products 

  • Meaning of product
  • Classification of product
  • Industrial goods
  • Consumer goods 

  •  Differences between goods and services

    9. Marketing Mix (4ps)

  • Explanation of marketing mix(4ps)
  • Identification of the 4ps of marketing.
  • Product
  • Price
  • Place 

  • Promotion

    10. Marketing Mix (Cont.) 

  • Explanation of market Environment 

    11. Marketing mix (Cont) 

  • Factors affecting market environment
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  • 12. What market do
  • Actions before marketing e.g. mobilization of workforce