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MARKETING SS1 SECOND TERM

last update on: 07/30/2025
  1. What markets do
  • Explanation of operations of organizations and individual using organizational chart
  • Actions before marketing
  • Mobilization of force
  • Utilization of feedback
  • Production of quality goods and services 

  • Managing distribution networks - Advertisement and promotion

    2. Types of Markets 

  •  Meaning of market
  • Types of market  
  • Organizational market 

  • Consumer market

    3. Types of market Cont. 

  •  Types of organizational market
  • Industrial 
  • Reseller 

  •  Government market

    4. Consumer behavior and organizational behavior

  • Consumer behavior
  • Factors influencing consumer behavior
  • Cultural factors
  • Social factors 

  • Personal factors psychological factors

    5. Consumer behavior and organizational behavior Cont.

  •  Consumer decision process
  • Problem recognition
  • Information search 
  • Evaluation of alternatives 
  • Purchase decision 

  •  Post purchase behavior

    6. Marketing Planning Process and Research

  • Marketing planning process
  • Meaning 

  • Key elements in marketing planning

    7. Marketing Planning process and research Cont.

  •  Importance of marketing plan 

  •  Marketing research

    8.Marketing planning process and research 

  • Reasons for marketing research 

  • Getting information for planning

    9. Pricing 

  • Definition
  • Pricing strategies
  • Haggling, cost –plus etc