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MARKETING SS1 THIRD TERM

last update on: 07/30/2025
  1. Advertising
  • Advertising media
  • Print 

  • Electronics

    2. Advertising continues

  •  Advantages and disadvantages of each medium (Electronic media)

    3. Advertising Continues

  • Advantages and disadvantages of each medium (Print media)

    4. Promotion

  • Meaning of promotion
  • Forms of promotion
  • Pricing –off
  • Coupon
  • Salesman competition 

  • Loyalty scheme

    5. Promotion Continues

  • Forms of promotion
  • Premium offers
  • Words of mouth
  • Trade-in-allowance
  • Sampling
  • Merchandising incentives 

  • Training schemes

    6. Promotion Continues

  • Functions of promotion

    7. Merchandizing 

  • Merchandising ; meaning 
  • Features of merchandising
  • Packaging
  • Branding 

  • Labeling

    8. Merchandizing continues

  • Conditions in merchandizing
  • Ware housing cost 
  • Cost resulting from reduction in inventory value 
  • Transportation cost etc