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MARKETING SS2 SECOND TERM

last update on: 07/30/2025
  1. Warehousing
  • Meaning of warehouse and warehousing

  • Factors that affect the location of warehouse

    2. Warehousing Continues

  • Functions
  • Types of warehousing 

  • Activities of warehousing

    3. Structure and market unions for the sale of goods.

  • Structure and market union for sale of goods
  • Identification of channels or structure 

  • Marketing primary and secondary and secondary products

    4. Structure and Market Unions for the Sale of Goods Continues 

  • Market union involvement

    5. Roles of facilitators

  • Facilitators 

  • Roles of facilitators in : food processing, industries, banks, co-operative societies Basins and board Micro finance companies

    6. Marketing of Mineral Products 

  • Minerals products 

  • Oil and non-oil product

    7. Marketing of Mineral products Continues

  • Methods of marketing mineral products

    8. Public Relation and Customer Services 

  • Definition
  • Public relation media 

  • Role of public relations

    9. Public relation and customer services Continues

  • Pre-sale services
  • After-sale services
  • Importance of customer services