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MARKETING SS3 SECOND TERM

last update on: 04/10/2025
  1. Marketing Concepts
  • Meaning of marketing concept
  • Concepts under which organization conducts marketing activities
  • The production concept
  • The product concept

  • The selling concepts Marketing concept.

    2. Marketing Concept (cont.)

  • The societal marketing concept
  • The consumer orientation
  • Integrated organizational efforts

  • Profit orientation

    Business management 

  • Meaning of business management
  • Business resources
  • Man
  • Money
  • Materials
  • Machines
  • Opportunities
  • Business

  • Objectives